Марк опять отстрелялся:

My point is that, despite what a bunch of fuckwits from digital agencies might tell you about me, I don’t “hate digital”. I hate it when digital is already being planned and we don’t even have a strategy in place.

I also continue to believe that synergy beats specialism. The idiot marketers (and I insist on the term because I mean it) that continue to push a digital-first approach to media must be shouted down. The power of a good campaign has always been in the combination of different weapons at different stages of the execution to get the job done.