This is probably one of the coolest marketing videos I've ever seen.

Terminator 2 was one of the epic movies of my childhood, and Figure turned its most iconic ending into a real product moment. They had Arnold Schwarzenegger himself, a steel plant in Imatra, Finland, a 75-ton electric arc furnace, and F.02 humanoid robots going into the molten metal one by one.

They could have retired their second-generation robot with a press release. Instead, they built a full story around it, from Arnold on social media to a real furnace in Finland. They even sell the recovered metal as limited-edition F.02 Decommission Artifacts.

It's a great reminder that the best marketing doesn't explain the product. It makes you feel something about it.

The full story: https://lnkd.in/gRWZe8YM
F.02 Decommission Artifacts: https://lnkd.in/eSad4UrE