Branding for Shio

For Shio, the challenge was to take a highly technical product and translate it into a visual identity that felt accessible to a broader audience, without losing credibility or depth.

Our concept centered on water as an indicator of the Sui ecosystem: Shio means "wave" in Japanese, and scattering ripples became the brand's core visual motif — reflecting the redistribution of resources at the heart of the product.

→ Book a Call with Relate