MacPaw looking for a data-driven and results-oriented User Acquisition Specialist to join the CleanMyMac Business team.

CleanMyMac Business is designed for teams, providing a web dashboard that offers real-time Mac insights, individual device monitoring, automated maintenance, malware protection, and security compliance tracking.

The primary goal of this role is to ensure a consistent flow of high-quality leads for our sales team by launching, optimizing, and scaling effective PPC campaigns. You will play a key role in maximizing leads while continuously working to reduce CPL, directly impacting our growth and revenue goals.

If you're passionate about performance marketing and thrive in a fast-paced environment, this is the opportunity for you.

In this role, you will:
- Conduct the audit of advertising campaigns (Google Ads / Facebook Ads / LinkedIn Ads), identify key growth opportunities, and prepare optimization recommendations  
- Analyze the performance of current landing pages and suggest hypotheses for A/B testing  
- Generate ideas, launch and test hypotheses, analyze the results, and define next steps to improve performance, maximize leads + reduce CPL
- Monitor and analyze campaign performance using key metrics (CPL, CPA, CTR, CR, etc.)
- Collaborate with cross-functional teams, including a PMM, sales specialists, designers, copywriters, and analytics, to launch high-performing ad creatives and landing pages
- Effectively manage large media budgets across Tier 1 GEOs and other markets
- Regularly report on performance, trends, and optimization insights.

To apply, please, click on this link: https://macpaw.com/careers/user_acquisition_specialist_cleanmymac_b2b

P.S. Any option possible: remote/hybrid/office