Marketing Manager: Ads & Operations | Full-time, Remote (CET)
We're looking for a results-driven Marketing Manager to own and scale our paid acquisition — primarily Google Ads — and improve our technical marketing operations. This is a high-level individual contributor role: no direct reports. You'll manage AI tools and automation to cover a scope that would traditionally require a larger team.
About Us
Taxes for Expats (TFX) is a leading US expat tax company with 20+ years of history and a 4.8-star rating. We serve thousands of US citizens abroad and are actively adopting AI and automation across the business. Growth is accelerating over the next 6–18 months.
Responsibilities
Google Ads & Paid Media
Own Google Ads end-to-end: strategy, structure, targeting, bidding, ad copy, landing page alignment
Test and scale additional channels: Microsoft Ads, Meta, Reddit, Quora
Use AI to automate audits, generate copy variants, analyze search term data, build landing pages
Build performance workflows using AI agents, Claude Skills, or similar tools — AI as an embedded process, not a chatbot
Monitor the full funnel: Impression Share, Quality Score, CPL, ROAS, conversion rate
Own landing page creation and CRO using Unbounce or AI-assisted builders
Marketing Operations
Automate workflows, integrations, and cross-channel reporting
Identify repetitive manual processes and implement AI-driven solutions
Collaboration
Align with SEO, content, product, and dev teams on messaging and campaign strategy
Ensure the full funnel — from click to converted client — runs smoothly
Requirements
6+ years in marketing with proven hands-on Google Ads experience (Search, Display, Performance Max)
Deep expertise in campaign architecture, branded vs. non-branded segmentation, keyword management, bidding strategies, AI Max, audience signals
Experience with Meta, Microsoft Ads, Reddit, Quora, LinkedIn
Active AI practitioner: you already use AI daily and have built agents, custom GPTs, or automations
Landing page and CRO experience; solid understanding of Quality Score drivers
Strong analytical skills; GA4, Google Tag Manager, conversion tracking
English B2+
Soft Skills
Proactive ownership · AI-native mindset · Data-driven · Fast execution · Collaborative
Interview Process: CV Screen → Soft Skills Interview → Head of Marketing + Live Skills Assessment → CEO Interview
📩 victoria.luna@tfx.tax