🦅 [ perspective ix ]

🥣 Weetabix UK on Twitter

Yesterday, #Weetabix, a British cereal brand, pulled a pretty 🤢 marketing stunt on #Twitter, and after over 24 hours, it's still being retweeted and replied to.

Regardless of how you feel about beans on cereal, this is how creativity can create success on #SocialMedia.

I'll post some of my favourite replies from brands and organisations to the tweet, but you can read them all here. https://prs.pctvix.co/3tItju7

Big thanks to PikasoMe for the screenshots.

🦅 @PerspectiveIX

📱 Top Apps Worldwide for January 2021 by Downloads

#Telegram was the most downloaded non-gaming app worldwide for January 2021 with more than 63 million installs, 3.8 times its downloads in January 2020. The countries with the largest number of Telegram installs were India 🇮🇳 at 24%, followed by Indonesia 🇮🇩 at 10%.

#TikTok was the second most installed non-gaming app worldwide last month with close to 62 million installs. The countries with the largest number of TikTok installs were from #Douyin in China 🇨🇳 at 17%, followed by the United States 🇺🇸 at 10%. #Signal, #Facebook, and #WhatsApp rounded out the top five most installed non-gaming apps worldwide for the month.

🦅 @PerspectiveIX via SensorTower.


PS. I'm writing about #Clubhouse in today's newsletter: https://prs.pctvix.co/3cQBm26

👀 this is how it works, isn't it?

#Facebook #WhatsApp #Privacy

Credit: Moin Nazim

🦅 @perspectiveix

📡 The ex-influencer/president of the US

There are things in a week you cannot ignore — or avoid seeing — in the world, like Bernie Sanders at Biden’s inauguration, or Biden’s inauguration itself, or DJ Trump’s last song, of course [at least for now]!

In this week's newsletter, I talk about #Trump, #SocialMedia, and the #AttentionEconomy in the least political way possible.

Read it here: https://prs.pctvix.co/3c5w6ap

🦅 @perspectiveix

📰 A Quick Update on Perspective IX Newsletter

First of all, a big thanks to everyone who's been a loyal reader of my weekly newsletter. You are amazing!

Yesterday, I finally moved Pulse to Substack. It's a change that I wanted to happen but didn't until last week. But the platform wasn't the only thing I wanted to change; its format, audience, and strategy are also evolving.

You can read all about why it's making me uncomfortable and why I'm doing it anyway here: https://prs.pctvix.co/3injqgd

If you're not into reading, scroll down to the very bottom.

Cheers
🦅 @perspectiveix

​​🗞 News Use Across Social Media Platforms in 2020

As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media “often” or “sometimes,” and this use is spread out across a number of different sites, according to a Pew Research Center survey.

Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.

Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).

These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.

Read more on Pew Research Center.

🦅 @perspectiveix

📺 Media Landscape
Who owns everything in Big #Media: Distributors, content companies & internet video companies by market cap and their main lines of business.

❗️ #Netflix: Feb 2018 → Apr 2018 → May 2018 → Jan 2021
👉🏻 Market Cap: $95B → $137B → $144B → $226B
👉🏻 Subscribers: 104M → 125M → 125M → 195M

🦅 @perspectiveix

😂

#WhatsApp #Facebook

🦅 @perspectiveix

📱 Worldwide Leaders in 2020

1️⃣ #TikTok 850m
2️⃣ #WhatsApp 600m
3️⃣ #Facebook 540m
4️⃣ #Instagram 503m
5️⃣ #Zoom 477m

See which apps were the top performers in their respective categories in 🌎🌍🌏 & 🇺🇸
Featured in today's issue of Pulse — Read more (and subscribe if you want) here: https://prs.pctvix.co/3bo75qn

🦅 @perspectiveix

🐦 Who dis?

A few hours after #Twitter permanently banned #Trump's personal account 🔗

🦅 @perspectiveix

😂 After WhatsApp's privacy policy update!

#Telegram #WhatsApp #Facebook

🦅 @perspectiveix

🧠 Be patient, it takes 10 years to build a career in anything.

Naval Ravikant is one of my favourite people to listen to. He's the co-founder & chairman of AngelList. He is an angel investor and has invested in more than 100 companies, including Twitter, Uber, Notion, Opendoor, Postmates, and Wish.

🦅 @perspectiveix

Take a listen to these 2 interviews 👇

💧 The Power of Concentration

The stunning power of 90,000 PSI of water

🦅 @perspectiveix via Twitter.

🤖 Do you love me?

Watch the #BostonDynamics #Robot family dance like 2020 was a good year — via @iXDaily.

All Credits: Boston Dynamics

🦅 @perspectiveix

🎄 Merry Christmas & Happy Holidays Everyone!

We'll be back on Monday (28 Jan 2020).

Meanwhile, share @iXDaily with just one friend.

@iXDaily x @perspectiveix

🎁 a gift for you

For a limited time, you can download these two PDFs for FREE:
1. How to Build a Digital Marketing Plan [2020] (code: ixfriends1)
2. Starting & Building Your Business on Social Media (code: ixfriends2)

Enjoy
🦅 @perspectiveix

​​🔝 World’s 10 Most Valuable Brands in 2020

For the eighth year running, #Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like #Amazon, #Microsoft and #Google, according to Interbrand’s latest annual rankings. Although there has been some shifting around in positions, all of the brands in the top 10 last year remained there this year.

Of the 43% of brands that benefited from a lift in value this year, #Amazon (60%) and #Microsoft (53%) were the fastest risers. #Spotify also had a significant increase, up 52% to $8.4 billion (#70).

Other fast-risers this year include:
- #Netflix: +41% to $12.7 billion (#41);
- #Adobe: +41% to $18.2 billion (#27);
- #PayPal: +38% to $10.5 billion (#60);
- #Apple: +38% to $323 billion (#1); and
- #Salesforce: +34% to $10.8 billion (#58).

This year, five brands dropped off the top 100 list, making room for five new entrants. One of those new entrants is #Instagram, which makes its debut to the list at #19 with a brand value of $26.1 billion. #YouTube (#30) joins Instagram on the list of new entrants with a brand value of $17.3 billion. Both of these brands are also favorites among social media marketers.

The remaining three new entrants are:

- #Tesla (#40; $12.8 billion);
- #JohnnieWalker (#98; $4.6 billion); and
- #Zoom (#100; $4.5 billion)

Download the full report here.
🦅 @perspectiveix

​​💌 Send personalised emails using Google Sheets (and more)

PostSheet is the new favourite in my toolbox.

It helps me send personalised emails to any number of recipients in a matter of minutes.

It's simple and super useful; and works with most of your favourite services like Gmail, AWS, MailGun, Postmark, MailJet, SendGrid, SpartPost — and good old SMTP!

It will soon support Airtable and Excel, HTML Templates, browser extensions, SMS, and WhatsApp messages — plus API calls!

The best thing: you can start using it for FREE — and thank me later 😉