​​🔝 World’s 10 Most Valuable Brands in 2020

For the eighth year running, #Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like #Amazon, #Microsoft and #Google, according to Interbrand’s latest annual rankings. Although there has been some shifting around in positions, all of the brands in the top 10 last year remained there this year.

Of the 43% of brands that benefited from a lift in value this year, #Amazon (60%) and #Microsoft (53%) were the fastest risers. #Spotify also had a significant increase, up 52% to $8.4 billion (#70).

Other fast-risers this year include:
- #Netflix: +41% to $12.7 billion (#41);
- #Adobe: +41% to $18.2 billion (#27);
- #PayPal: +38% to $10.5 billion (#60);
- #Apple: +38% to $323 billion (#1); and
- #Salesforce: +34% to $10.8 billion (#58).

This year, five brands dropped off the top 100 list, making room for five new entrants. One of those new entrants is #Instagram, which makes its debut to the list at #19 with a brand value of $26.1 billion. #YouTube (#30) joins Instagram on the list of new entrants with a brand value of $17.3 billion. Both of these brands are also favorites among social media marketers.

The remaining three new entrants are:

- #Tesla (#40; $12.8 billion);
- #JohnnieWalker (#98; $4.6 billion); and
- #Zoom (#100; $4.5 billion)

Download the full report here.
🦅 @perspectiveix