🦅 [ perspective ix ]

🌍 Happy Earth Day!

🦅 @perspectiveix via James Fridman.

❓ If you had to delete all but 3 apps, which would you keep?

❤️ Ranking of Brand Intimacy During the Coronavirus Pandemic

#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.

🗳 Related Poll.

#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber

🦅 @perspectiveix via Pulse.

🤦‍♂️ Jus as I hough hings couldn’ ge any worse!

🦅 @PerspectiveIX via u/tatooinexwing.

📊 TikTok is Making a Splash with the Youth

#Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent Infinite Dial Report released by Edison Research and Triton Digital reveals that #TikTok is also making a splash with youth.

New to the report this year, TikTok has done well in brand awareness, with nearly two-thirds (64%) of the more than 1,500 Americans (ages 12+) surveyed saying they are aware of the social media app. That said, only 11% are using the platform. And, although this pales in comparison to the usage of more established social media platforms like #Facebook (63%), Instagram (41%) and #Snapchat (31%), TikTok adoption has grown quickly since its release in the US in late 2017.

🦅 @PerspectiveIX via MarketingCharts.

👶 Kids’ Daily Screen Time During Coronavirus

Parents were already struggling to limit screen time for kids when they were in school, let alone trying to pull them away from their devices while they are forced to stay home away from their friends, peers and regular activities.

#COVID19

🦅 @PerspectiveIX via Axios.

😷 Staying Safe!

Your antivirus is up to date.
#COVID19

🦅 @PerspectiveIX via YouHadOneJob.

📱 Top Apps Worldwide for March 2020 by Downloads

#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India 🇮🇳 at 29.5% of its total downloads and Brazil 🇧🇷 at 9.4%.

#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India 🇮🇳 at 33.4%, followed by Brazil 🇧🇷 at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.

🦅 @PerspectiveIX via SensorTower.

📱 Imagine a lockdown with...

Stay Safe.
#COVID19

🦅 @PerspectiveIX

🚨 Social Distancing Works

and this is the best #SocialDistancing video I've seen.
#COVID19

Stay Safe.

🦅 @PerspectiveIX via Ohio Dept of Health.

💹 You can only choose three stocks... GO!

🦅 @PerspectiveIX via MorningBrew.

🎁 A Gift of Better Sleep — for You!

In these unprecedented times, being able to relax and fight anxiety through better sleep is a crucial step toward better health.

Sleep Cycle is a fantastic app that analyses your sleep and can help you sleep better through soothing sounds and better waking up experience. I've been using Sleep Cycle Premium for almost two years now, and I highly recommend it.

You can download Sleep Cycle for FREE:
- iPhone: https://prs.pctvix.co/39SBmZY
- Android: https://prs.pctvix.co/2xWq6id
- Huawei: https://prs.pctvix.co/39LGCPa

💤 🎁 As a gift to our readers, we're giving away 2 vouchers to unlock Sleep Cycle’s premium service for six months.

To win, sign up for Pulse weekly newsletter and follow the instructions on this week's issue on Sunday, 12 April 2020.

Sign up for Pulse here: https://prs.pctvix.co/3aRAIgP

Stay safe and take care.

𝕭𝖊𝖓
🦅 @PerspectiveIX

📊 Top Social Media Apps Worldwide for February 2020 by Downloads

#TikTok was the most downloaded social media app worldwide for February 2020 with 112.8 million installs, which represented a 96.2% YoY increase.
The countries with the most downloads of the app during this period were India 🇮🇳 at 41.3% of its total installs and Brazil 🇧🇷 at 8.6%.

#Facebook was the second most installed #SocialMedia app worldwide last month with 57 million downloads, which represented a nearly 8% increase from February 2019.
The countries with the largest number of Facebook installs were India 🇮🇳 at 23.8%, followed by Brazil 🇧🇷 at 9%.
#Instagram, #Likee, and #Snapchat rounded out the top five most downloaded social media apps worldwide for the month.

🦅 @PerspectiveIX via SensorTower.

😂 Not Wrong...

🦅 @PerspectiveIX

📱 Weekly Time Spent in Apps Grows 20% Year Over Year

and consumers spent record $23.4 billion on apps in Q1 2020, thanks to being stuck indoors! That’s the largest-ever quarter, according to AppAnnie.

#iOS accounted for $15 billion of that figure and #Android was $8.3 billion. Both of these figures were an increase of 5% year-over-year on their respective platforms.

#AppStore #GooglePlay

🦅 @PerspectiveIX via AppAnnie.

📰 Social media as a Source of News

The world of news media – whose very purpose is to bring truth to the masses – has been plagued by distrust for a number of years.

Terms like “fake news” are now part of our lexicon, and for a while now, #SocialMedia has been firmly under the spotlight for its distribution of inaccurate information.

We saw consumers lose some of their trust in social media in the aftermath of data privacy scandals and Russian bots. But with the growing public health crisis, social media as a news source has made a resurgence.

Nearly half of internet users in the U.S. and UK are now reading more news stories on social media.

This is more than the number who are increasingly keeping in touch with family and friends, watching entertainment content, and sharing photos and videos – making news consumption the fastest growing behavior on social platforms.

🦅 @PerspectiveIX via GWI.