📊 TikTok is Making a Splash with the Youth

#Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent Infinite Dial Report released by Edison Research and Triton Digital reveals that #TikTok is also making a splash with youth.

New to the report this year, TikTok has done well in brand awareness, with nearly two-thirds (64%) of the more than 1,500 Americans (ages 12+) surveyed saying they are aware of the social media app. That said, only 11% are using the platform. And, although this pales in comparison to the usage of more established social media platforms like #Facebook (63%), Instagram (41%) and #Snapchat (31%), TikTok adoption has grown quickly since its release in the US in late 2017.

🦅 @PerspectiveIX via MarketingCharts.