🦅 [ perspective ix ]

📈 TikTok Reached a New High in November

#TikTok from Bytedance reached its highest ranking yet last month at No. 2 for overall global downloads behind only #WhatsApp. It had ranked No. 3 in October.

🚀 @PerspectiveIX via SensorTower.

❓ Have you downloaded TikTok yet?

🗨 Motivational Quote

🚀 @PerspectiveIX via FormalSweatpants.

​​📺 Netflix's 2019 Problem

Although Netflix had a record-breaking November, it's problems can be record-breaking as well. Following #Netflix’s lead, nearly every major video company is moving into the streaming media business. And that means also moving their content off Netflix and onto their own services.

Disney — along with its soon-to-be purchased Fox — is launching its streaming service, Disney+, next year and pulling its content, including Pixar and Marvel films, from Netflix. The combined AT&T/Time Warner, which has licensed its popular TV series “Friends” to Netflix, may also pull its movies and TV shows from Netflix when its own streaming service gets off the ground at the end of 2019.

That potential loss is part of the reason Netflix has ratcheted up its original content spending lately, and is expected to spend $12 billion to $13 billion on content in 2018 — most of which will go toward original content.

As of October, original content made up 8 percent of content, measured in hours, on Netflix, according to Ampere.

🚀 @PerspectiveIX via Recode.

🤳 Wasting Timeline

🚀 @PerspectiveIX via John Atkinson, WrongHands1.

🎥 Netflix's Record-Breaking November

Streaming giant #Netflix set a new record for monthly consumer spending in its mobile app during November, grossing an estimated $86.6 million worldwide on the App Store and Google Play according to Sensor Tower Store Intelligence data. This figure was 77% higher than the $49 million Sensor Tower estimated the app grossed in November 2017 and 2.3% greater than the $84.7 million users users spent in July of this year, its previous best month for revenue. All told, the app has now grossed more than $1.58 billion globally since it began monetizing in September 2015.

🚀 @PerspectiveIX via SensorTower.

❓ Have you watched anything on Netflix in the last 30 days?

🛍 The Top 5 Most Popular Categories Purchased Online

A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more often online than in-store. And while fewer (38%) say they buy durables such as fashion, IT/mobile and electronics more often online, that still outweighs the share (22%) that buy them more in-store, according to a Nielsen study.

🚀 @PerspectiveIX via MarketingCharts.

❓ Have you purchased anything online during last 30 days?

🎮 Best-Selling Game Consoles Return From the Dead

Exactly 24 years after its launch on December 3, 1994, #Sony is bringing back one of the most popular video game consoles of all time: the original #PlayStation. In a move that feels partly like a deserved celebration of an iconic device and partly like jumping on the #Nintendo Classic bandwagon, Sony announced the PlayStation Classic earlier this year for a launch on December 3.

🚀 @PerspectiveIX via Statista.

📱 Latest Device Trends

- Digital consumers now own an average of 3.2 devices.
- 55% now use smart home entertainment products.
- 40% used mobile voice search last month.
- Smartphones are deemed the most important device, with 67% saying so.

🚀 @PerspectiveIX via GWI.
⬇️ Download the report here.

📺 YouTube Is A Very Important Source of How-To Videos

#YouTube is the primary destination for videos online. The platform has grown in overall popularity in recent years. Pew’s report indicates that roughly 2 in 3 adults (68%) use YouTube as of Q2, up from fewer than half (48%) at the beginning of 2016.

🚀 @PerspectiveIX via MarketingCharts.

🏆 TV at the Top

#TV continues to rank 1st as Americans' preferred platform for getting #news!

🚀 @PerspectiveIX via PewResearch.

❓ Which of the following would you say you prefer for getting news?

🔈 Most Common Smart Speaker Usage

People are doing plenty of things with voice commands on their #SmartSpeakers, but shopping isn’t really one of them. Only about a quarter to a third of U.S. smart speaker owners have ever purchased something using voice. Very few do so on a regular basis. An Information article this summer said just 2 percent of #Alexa owners had made a purchase via Alexa in 2018.

🚀 @PerspectiveIX via Recode.

❓ Do you own a Smart Speaker, like Apple HomePod, Google Home, Amazon Echo, etc?

🎄 Best Christmas ads of 2018

Iceland beats John Lewis for social buzz (but not YouTube views).

🚀 @PerspectiveIX via Socialbakers data via Netimperative.

🔫 Fortnite is Taking Over

#Fortnite, the free-to-play multiplayer game particularly popular among young players and professional athletes, just reached another milestone. Epic Games, the company behind Fortnite, announced this week that its blockbuster title now has more than 200 million registered users. That’s up from just 45 million in January 2018, meaning that the global hype surrounding the game has attracted more than 150 million new players over the past 11 months.

Last month, Epic Games raised $1.25 billion from a group of investors in a deal valuing Epic at $15 billion. If Fortnite can keep the momentum going into 2019, the company’s valuation could be propelled even higher.

🚀 @PerspectiveIX via Statista.

❓ Have you played Fortnite during last seven days?

📱 Mobile Subscriptions Worldwide Q3 2018

The total number of mobile subscriptions was around 7.9 billion in Q3 2018, with 120 million new subscriptions added during the quarter.

- As of Q3 2018, the number of global mobile subscriptions totalled 7.9 billion.
- The number of new mobile subscriptions worldwide during Q3 reached 120 million.
- China had the most net additions in Q3, likely due to intense competition among communications service providers.
- There are now 5.7 billion mobile broadband subscriptions.
- Global subscription penetration in Q3 2018 was 104 percent.

🚀 @PerspectiveIX via Ericsson.

👥 Good Friend & Internet Explorer

🚀 @PerspectiveIX via ElizabethPich.

​​📺 Netflix Tops Live TV As The Destination For Viewers’ Favorite Shows

It’s the era of peak TV, and it looks like #Netflix is winning the content wars over traditional TV. In its latest annual Conquering Content study, Hub Entertainment Research finds that TV viewers are becoming pickier about the shows they try, and identify fewer shows as being among their favorites. But here’s the rub: for the first time, those favourite shows are more likely to be found on Netflix than on live TV.

The study notes that video platforms continue to invest in scripted series, with 5% YoY growth as of August. However, there are stark differences among platforms, with streaming service providers boosting their original scripted series by 46% and premium cable providers by 42%, whereas basic cable and broadcast providers have cut back. (Last year, IHS Markit detailed a 2.3% compound annual decline in scripted hours in the US from broadcast network and cable over the previous 3 years, with online services instead soaring with a compound annual growth rate of 53% in scripted hours over that time span.)

🚀 @PerspectiveIX via MarketingCharts.

❓ Which one do you prefer?

​​📱 Your Phone's Radiation

For most people nowadays, their #smartphone is within arm's reach 24 hours a day. It's in their pocket while they're at work, it's in their hand on the train ride home and it's on their bedside table as they go to sleep. With this level of proximity and usage, many can't quite shake the niggling feeling that they might be risking damage to themselves in the long run. While conclusive longitudinal research on the effects of cell phone radiation is still hard to come by, for those looking to hedge their bets, this infographic shows the phones that emit the most radiation when held to the ear while calling.

The German Federal Office for Radiation Protection (Bundesamt für Strahlenschutz) has a comprehensive database of #smartphones - new and old - and the level of radiation they emit. Following the criteria set for this chart (see footnotes), the current smartphone creating the highest level of radiation is the Mi A1 from Chinese vendor Xiaomi. In fact, the top list is dominated by handsets made by Chinese companies, with #Xiaomi, #OnePlus, #Huawei and #ZTE accounting for 12 of the 15 phones with the largest values. It must be said though, that premium #Apple phones such as the #iPhone 7 and the recently released iPhone 8 are also here to be seen.

🚀 @PerspectiveIX via Statista.

❓ Would this concern you and the smartphone you might buy?

📺 Watching YouTube...

🚀 @PerspectiveIX via JimBenton.

🗨 Instagram vs. Facebook: The Most Engaging Industries

#Instagram:
1. Fashion
2. Beauty
3. Ecommerce

#Facebook:
1. Others
2. Ecommerce
3. Retail

🚀 @PerspectiveIX via SocialBakers.

❓ Which one do you prefer?

"We must be careful not to believe things simply because we want them to be true.
No one can fool you as easily as you can fool yourself." — Professor Richard Feynman

🚀 @PerspectiveIX