🦅 [ perspective ix ]

💃 TikTok

Riding a wave of ramped up international marketing and notoriety among influencers, video-based social app #TikTok from Beijing’s Bytedance saw its highest earning month to date in October. According to Sensor Tower’s Store Intelligence estimates, TikTok grew its user spending on in-app purchases some 275% or 3.75x YoY last month to more than $3.5 million worldwide.

🚀 @PerspectiveIX via SensorTower.

❓ Have you used TikTok during last month?

📺 Design is Never Done
the YouTube Android App Edition

✏️ by Luke Wroblewski: prs.pctvix.co/2PMMDWA

🚀 @PerspectiveIX

😰 Social Media FOMO

- 1 in 4 global internet users have a 'fear of missing out' on #SocialMedia.
- 51% of these #FOMO Networkers are female.
- Social media FOMO is most prevalent in EMEA (22%) and North America (33%).

🚀 @PerspectiveIX via GlobalWebIndex.

❓ Have you experienced FOMO during the last 10 days?

📺 YouTube!

🚀 @PerspectiveIX by Kris Wilson via Cyanide and Happiness.

🖤 Cyber Weekend

According to new research from VoucherCodes and the Centre for Retail Research, UK consumers are predicted to spend £13.41m per minute over the Cyber Weekend this year. This equates to £8.29bn in online and offline sales from Black Friday through to Cyber Monday – a 6% uplift on the £7.78bn spent in 2017.

The figures reveal that spending over the Cyber Weekend has grown significantly over the last five years, with online and offline spend up 66% and 68% respectively since 2013. In total, spending online and on the high street over those four days alone now accounts for 24% of festive sales, compared to 14% in 2013.

This year, shoppers are expected to spend £2.44bn on Black Friday. Sales are set to continue to increase over the weekend, reaching their peak on Cyber Monday as consumers are predicted to spend almost £2.96bn on the final day of the weekend.

🚀 @PerspectiveIX via VoucherCodes.

😱 NOOO!

🚀 @PerspectiveIX via Reddit/u/PK_WIZARD.

😎 AR vs VR: the Engagement

In a recent research study conducted by GWI in the UK and U.S., it was found that over 90% of consumers in these markets are aware of VR, with around 65% saying they’re aware of AR.

Awareness of AR hovers between the 70-75% mark among the 16-44 age group, but drops dramatically among 45-54s (56%) and 55-64s (44%). By gender, males (71%) display a notably higher level of awareness of AR compared to women (59%).

These awareness level figures stand in sharp contrast to the rate of consumers who are actually engaging with AR and VR on a monthly basis in the UK and U.S.

🚀 @PerspectiveIX via GlobalWebIndex.

❓ Which one do you prefer?

💤 the Enemy

🚀 @PerspectiveIX via owlturd.

💸 Amazon's HQs

#Amazon’s relationship to its hometown, Seattle, WA, has been complicated at best. The company has poured close to $4 billion in real estate spending into the city. Amazon is currently employing 45,000 people who have an average annual salary of $110,000. Critics say these moves have driven up the cost of living in the city. While the tech giant has grown, it has also deferred 54 million in state taxes alone, due to a high-tech corporate incentive in Washington state.

🚀 @PerspectiveIX via Statista.

🙀 Oh my god, that is so relatable!

🚀 @PerspectiveIX via HappyJar.

📺 Video Works!

Video marketing has been growing in popularity in recent times, and new statistics from a Brightcove study provide some reasons why that’s the case. Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video.

The Brightcove report indicates that video holds even greater appeal among #Millennials, as 85% of 18-34-year-olds said they’d made a purchase after watching a marketing video.

🚀 @PerspectiveIX via MarketingCharts.

📷 Instagram: Stories vs. Posts

- Over 50% of the content shared on top business profiles of #Instagram is now shared as Stories.
- However, stories reach less than 10% of their fans compared to over 20% reach of regular posts. But this makes sense due to the temporary nature of stories.

🚀 @PerspectiveIX via SocialBakers.

❓ Which one do you prefer to watch/see more?

😤 You're not listening to me!

#TweetOfTheDay

🚀 @PerspectiveIX

📈 S Curves

And how technology is connecting everyone.

🚀 @PerspectiveIX via Benedict Evans.

😐 Perfect Internet

🚀 @PerspectiveIX via Reddit/u/ElectedTulip462.

🥊 Facebook vs. Instagram

Each of them offers a unique advantage for brands:
#Facebook: the biggest audience
#Instagram: the most engaging

🚀 @PerspectiveIX via SocialBakers.

❓ Which one do use more often?

📱 Unfold: Create beautiful stories for Instagram

Unfold is a toolkit for storytellers. Users can create beautiful and engaging stories for social media with minimal, easy-to-use templates.

🔗 Website
⬇️ Download now for free: iOS | Android

#TopApps

🚀 @PerspectiveIX

📌 the State of Pinterest

29% of US Adults Use #Pinterest. Of the other social platforms, it’s fourth in popularity, behind #YouTube, #Facebook and #Instagram. However, the metric has been slowly climbing.

According to Pinterest’s own demographic data, more than half of Pinners are international and more than half of new signups are men. This means that even if US audiences aren’t gaining as quickly, there’s potential for an international audience to take off.

Bonus:
💰 Pinterest delivers $2 in profit per $1 spent on ads.
📌 70% of Pinners will search, save or click on a Pin.
📱 85% of Pinterest searches happen on mobile.

🚀 @PerspectiveIX via SproutSocial.

❓ Have you used Pinterest in the last month?

Which OS (Operating System) do you use on your desktop/laptop computer?
anonymous poll

Windows – 145
👍👍👍👍👍👍👍 54%

Linux – 54
👍👍👍 20%

Ubuntu – 34
👍👍 13%

macOS – 32
👍👍 12%

Others – 2
▫️ 1%

ChromeOS – 1
▫️ 0%

👥 268 people voted so far.

🎥 Stan Lee's Billion-Dollar Legacy

Stan Lee, the legendary comic book writer and former editor-in-chief of Marvel Comics, has passed away. Born in 1922, Lee was involved in the creation of some of the most iconic comic characters in the world, including Spider-Man, the X-Men, Iron Man and Hulk. Lee eventually became the figurehead of Marvel, known and beloved by comic book fans around the world.

Despite the decade-spanning popularity of Marvel Comics, it wasn’t until the 21st century that Lee’s work really became a money-making machine. The success of the first live-action Spider-Man movie in 2002 kicked off a comic book movie craze, creating billions of dollars in box office revenue across the globe. The following chart ranks characters/franchises (co-)created by Stan Lee in terms of their success at the box office.

RIP Stan Lee

🚀 @PerspectiveIX via Statista.