😎 AR vs VR: the Engagement

In a recent research study conducted by GWI in the UK and U.S., it was found that over 90% of consumers in these markets are aware of VR, with around 65% saying they’re aware of AR.

Awareness of AR hovers between the 70-75% mark among the 16-44 age group, but drops dramatically among 45-54s (56%) and 55-64s (44%). By gender, males (71%) display a notably higher level of awareness of AR compared to women (59%).

These awareness level figures stand in sharp contrast to the rate of consumers who are actually engaging with AR and VR on a monthly basis in the UK and U.S.

🚀 @PerspectiveIX via GlobalWebIndex.

❓ Which one do you prefer?