This month we launched Mimic 🥳

Why the name? Because a mimic is a monster that becomes whatever you shape it into. That's the whole idea. Mimic isn't our AI dropped on top of your business. It's an assistant you build yourself.

Over 100 parameters. Your own persona, your own tone of voice, your own rules for who it talks to and how.

And we're not here to replace the creator or their assistant. We're here to make sure every fan gets attention. At scale, someone always gets ignored - Mimic is how you stop that from happening.

Right now Mimic can already handle real conversations. You filter fans by whatever criteria you want, pick who Mimic talks to, and set up things like a welcome chain - it reaches out to a new fan and keeps the conversation going. Soon everyone will be able to build their own tactics, their own strategies, their own mimics from scratch.

The best AI doesn't replace you. It becomes you.

Big thanks to the team that built Mimic - and to everyone from other teams who jumped in to help. I put this team together a long time ago. I interviewed almost everyone on it myself, and I'm proud of what they've built.

And there's more coming. A new AI translator update is almost ready. You'll be able to connect your own API keys from any provider, write your own prompts and instructions, and translate in any language you want - both incoming and outgoing messages. After that we're updating suggestions, fan personas, and more.

Same idea every time. AI that's yours, not ours.

And it goes further than our own features. A lot of teams and agencies have built their own AI flows on top of OnlyMonster - external developers using our API to run their own custom AI solutions. That works only on OnlyMonster. Nobody else in this market gives you that.

Now a small spoiler. Tomorrow is a big day.

For over half a year, a third of our team has been building something new. It's called Chatspace - a completely new way to talk to fans. New interface, new experience, on web and on your phone. This wasn't a few months of work. It's where we've been heading for a long time, and now we're almost there.

Tomorrow we start the first closed beta.

A whole new time for OnlyMonster. And it starts tomorrow.