The more I use AI, the more I feel two things at once. Excitement and panic.

Excitement because the leverage is insane. Panic because I can't keep up with how fast it's moving. Every week there's something new and you're already behind on the thing from last week.

A few weeks ago my assistant and CMO ran 1-on-1s with everyone in our marketing team. The goal was simple - audit how people actually use AI in their daily work. We built our own scoring system across different categories of AI usage and efficiency.

The first results were bad. Most of the team was at 2-3 out of 10.

Two to three weeks later - almost everyone scored 7+. The shift was massive. People went from "I sometimes use ChatGPT" to genuinely integrating AI into their workflows. And they loved it.

Now we're rolling this out across the entire company. Every department. We pay for any AI tool our team requests. We coach, we audit, we push adoption hard.

Here's the part that made people uncomfortable. We introduced a rule: if someone on the team can fully cover another person's role - using AI or just by outperforming them - the one being replaced gets let go, and the one who stepped up gets a raise.

Two people have already been let go because of this.

Not because AI replaced them. Because a colleague who learned AI faster made them useless.

That's not a future scenario. That's last month.

If you're running a team and not actively pushing AI adoption - you're not saving anyone's job. You're falling behind and calling it stability.