The Twilight franchise is one of the most commercially successful media projects in the history of film and literature. It was launched in 2008 by the then-independent studio Summit Entertainment as a film adaptation of a series of novels by American author Stephenie Meyer. The success of the Twilight saga led to Summit Entertainment being sold to film studio Lionsgate in 2012 for $412 million.

The combined production budget for all five installments of the saga totaled $401 million. Another approximately $270 million was spent on marketing overall. The franchise’s total box-office revenue on the big screen alone reached $3.4 billion. Sales of DVDs and Blu-ray discs brought in another approximately $1 billion. Lionsgate continues to earn money from the franchise today, mainly through licensing and selling the rights to the series to major television networks and online cinemas.

How else the popular franchise makes money — in RBC’s infographic.

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