The real challenge is not getting misled by the first "good-looking" numbers.
A few settings, a creative, a budget, and your traffic is live. But figuring out whether the campaign has real potential or is just burning spend? That’s where it gets interesting.
What’s the first metric you check when a campaign goes live?
CPC – cheaper clicks mean more room to test
CR – traffic is only valuable if it converts
CPA – I care about the cost of the actual conversion
I look at the full funnel
At MyBid, we see this all the time: a single metric almost never tells the whole story.
So we’re curious how do you read the first signals? 👇
Vote in the poll and drop your take in the comments.
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