Digital labeling for AI content

Tech giants, including Google and Microsoft, are rolling out hidden watermarks for all content created by artificial intelligence. This move is driven by new EU regulations.

Instead of visible text, secret meta-information and digital signals will be used. These tags in code, text, or video will only be recognizable by specialized detectors.

The main goal of the initiative is to stop people from passing off AI-generated work as human creativity. This should help make the digital world more transparent.