​Just dropped a breakdown of five fintech and Web3 campaigns worth studying.

Here’s your TL;DR ↓

– The article looks at 5 campaigns where participation, not media spend, did the heavy lifting.
– Coinbase turned a Super Bowl ad into a QR scan funnel; it reportedly drove 20M visits in one minute.
– Cash App made transfers visible inside culture with $Cashtags, Cash App Fridays and artist giveaways; by July 2018 it was downloaded more than Venmo.
– Monzo used equity crowdfunding as marketing: £1M in 96 seconds in 2016, then £20M from 36,006 investors in 2018.
– Reddit sold Collectible Avatars as identity, not NFTs; users created 3M+ Polygon wallets and avatar sales jumped ~800% in a week.
– Pudgy Penguins used Walmart toys plus QR codes to pull mainstream buyers into Web3; stores grew from ~2,000 to ~3,100.
– The common pattern is simple: one obvious first action, then product value and social sharing do the distribution.

Read the full story here: Five creative fintech and Web3 campaigns worth studying