Just dropped a case study on Green Dots Select.

Here’s your TL;DR ↓

• Creator budgets are growing fast: IAB expects US creator ad spend to reach $44B in 2026.
• The hard part is still the same: finding creators who can research, interpret, and stay useful after the first post.
• Green Dots Select added a validation stage before long-term paid work.
• The funnel was steep: 750+ applications → 49 challenge participants → 15 paid winners.
• The 3-week challenge produced 142 posts and 743,528 X views.
• The paid month added 48 deliverables and 223,725 more views.
• Winners were judged on depth, originality, narrative contribution, and engagement quality – not follower count.
• The challenge itself generated about 75% of all content and 77% of total views.
• Blended cost per view came out to $0.026 on X, with a vetted long-term creator cohort at the end.

Read the full story here: From 750+ Applications to 15 Long-Term Creators: A Green Dots Select Case Study