Generative AI is strongest at speed, not autonomy

Adobe’s 2026 AI and Digital Trends report shows that the clearest gains from generative AI experimentation are operational.

Organizations report the biggest improvements in producing more content faster, helping non-creative teams create assets, and lifting day-to-day productivity.

• Volume and speed of content ideation and production: 76%
• Ability for non-creative teams to generate content: 70%
• Employee productivity and efficiency: 69%
• Experimentation and innovation: 67%
• Revenue growth from marketing initiatives: 65%

Data source: Adobe 2026 AI and Digital Trends report
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