Just dropped a benchmark note on fintech and Web3 KOL pricing.

Here’s your TL;DR ↓

• CPM is only the cost of attention here; the real event is KYC, deposits, wallet connects, transactions, or retention.
• The article uses paid media as a reality check: Google Search finance CPL is $83.93, while fintech paid acquisition often lands around $50–$150.
• Creator pricing is all over the place: TikTok CPM can be $2–$8, Instagram $5–$15, and finance YouTube often $40–$100.
• That makes cheap reach a weak benchmark. A $60 YouTube CPM can still beat a low-cost TikTok post if it drives better activation.
• Adjust’s 2025 data says finance app installs grew 11% YoY, but crypto installs grew 90% while sessions barely moved.
• The article’s main metric stack is implied CPM, CTR, qualified conversion rate, qualified UAC, activation, and retention.
• The practical fix is to treat each creator as a micro-campaign with a creator-specific hook, landing page, CTA, and perk.

Read the full story here: Influencer Marketing Benchmarks for Fintech and Web3: CPM, CR, UAC, and KOL Pricing in 2025–2026