Paid social is still an expensive way to buy attention
This CPM chart tracks Meta, YouTube, Snapchat, and TikTok from 2021 to 2024.
The data comes from Gupta Media’s 2025 social CPM tracker, and the pattern is pretty clear: Meta stays near the top for most of the period, while Snapchat spikes above $10 in late 2023 and again in 2024.
The useful part is the average CPMs:
• Meta: $8.19
• TikTok: $4.82
• YouTube: $4.99
• Snapchat: $8.60
In simple terms, paid social can still scale reach, but it is not the place to assume cheap quality. For fintech and Web3, that makes it better for education, retargeting, and message testing than for pretending every click is strong intent.
Related read: 2026 Distribution Strategy for Fintech and Web3: The End of Fake Growth
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