Wealth clients switch when performance, tools, and clarity fall short

This EY chart shows why wealth management clients change providers. The biggest driver is better investment performance at 50%, followed by wider product access at 40% and better digital tools at 35%.

Other reasons are just as telling:

• lower fees: 34%
• better specialist access: 33%
• clearer goal guidance: 31%

In simple terms, retention in finance is not just about keeping an account open. Clients stay when the product helps them do better, understand more, and manage capital with less friction.

Very important lesson for CEXs / DeFi / Vault and RWA products here imo.

Data source: EY 2025 Global Wealth Research Report

Related read: From Speculation to Habit: What Web3 Apps Can Learn From Fintech Retention