Olga Bondareva, the founder of ModumUp agency, recently addressed a closed event organized by an international club of businesses with a global expansion focus. The event drew a diverse group of service businesses, providing Olga with the opportunity to share her insights.

She highlighted key principles crucial for businesses venturing into new markets:

1️⃣ Get relatable: Narrow down your positioning and use the right terminology that resonates locally

2️⃣ Go local: Have a physical presence and truly understand the local landscape - people should be able to interact with you in person

3️⃣ Build trust: Make it low-risk to start working with you, with minimal losses if it doesn't work out (think flexible contracts they can exit, free trial periods, cheap intro rates, etc.)

4️⃣ Be aspirational: Share your expertise publicly and collaborate with big names even for free exposure. If you share valuable content and seem cutting-edge, people will gravitate toward you

Olga applies these principles in her own approach to entering the US market with her Social Selling and LinkedIn marketing agency.

We wish you great success entering new markets!