LinkedIn hashtags: why and how it’s better to use them

Unlike Facebook, hashtags work effectively on LinkedIn and can be used in two ways:

- to promote posts
- to find the target audience

🚀Post promotion on LinkedIn

We usually use 3-5 thematic hashtags with 5000 to 500000 followers for each post.

Why do we recommend using no more than 5 hashtags?

So that we don’t fall into the shadow ban, which can be expressed in different ways: for example, you publish a post, but it doesn’t appear on your page, or it isn’t shown in your connections' feed.

❓How do you choose interesting hashtags for your target audience?

In general, we base our content strategy on the fact that your posts should answer questions from your target audience - they must be useful and talk about your product. Therefore, it’s quite convenient when you publish a post, and LinkedIn automatically offers you hashtag options with keywords from your post. But there’s a nuance here; you don't know how many subscribers these hashtags have. Therefore, it’s better to select them manually. You can check the number of followers directly on LinkedIn.

We try not to use hashtags with more than 500,000 followers, so our post doesn’t get lost in too many other publications with the same hashtag.

🚀Find your target audience

There are two ways to search for a target audience using hashtags:

- search by hashtags with the name of target companies or industries.

But in this case, you need to be prepared that you’ll most likely find product posts of your target audience or publications about random news from target companies. There usually isn’t so much useful content here, and there’s not much to comment on.

- search for competitor influencers' posts and see your active target audience in the comments below. This approach takes more time, but you can gather a profile audience that’s ready to respond to your content.

This way, you can quickly develop your LinkedIn profile and become an industry expert if that’s your motivation.

#linkedintips #hashtags #linkedinhashtags