Building a personal brand on LinkedIn can be much more relaxed than it appears 😊

How not to be overwhelmed while managing social media, sound natural, overcome imposter syndrome, and more. Our colleagues and hosts of Ask the Expert podcast, Sofia Lopatkina and Assylkhan Shaidollayev discussed it all with Gwen Lafage, VP Marketing, Global Brand, and Content at Sinch.

In just 11 minutes, Gwen provided detailed instructions on how to enhance your brand through LinkedIn by prioritizing authenticity and personal connection.

This Ask the Expert episode will be especially helpful for those who view writing posts as hard work. Exhale, colleagues — we are expected to be real, not exhausted!

You can watch the episode by the link: https://youtu.be/56w42eF5_3s?si=LlW_QCPCFWd_5RJX