ModumUp’s Marketing Director, @keti_alt, shared the template we use to analyze hypotheses’ effectiveness during LinkedIn lead generation.

How we calculate the metrics:

Connection Rate: (the number of accepted connection requests/total number of connection requests) * 100%

If the Connection Rate is higher than 45%, it means your profile inspires trust.

But we also noticed that the benchmark for this metric depends on the market:

🔷 In the LATAM region, 60%
🔷 In MENA, SEA, and Europe, 40%
🔷 In the USA, Canada, and Australia, 20-25%

Response Rate: (the amount of answers/number of sent messages) * 100%

This metric highly depends on a solid business proposal, but our benchmark here is 25%. If it’s higher, that’s great!

Conversion Rate: (the number of leads/amount of answers) * 100%

Our benchmark for this metric is 15-25%.

🚀🚀🚀 BONUS TIP

If you enter a new market and see that your lead generation on LinkedIn isn’t successful, take a step back and do some customer development. Get feedback from potential clients and industry-leading experts. Write them a private message on LinkedIn and ask for a call. Have confidence that you will find people who will be ready to help you.

You’ll have successful lead generation once you’ve collected enough information about the market and understand what kind of business proposal your potential clients are looking for.

#linkedintips #linkedinmetrics