Join us for TRUST, ModumUp’s sixth annual online conference.

For the past five years, the event was held as Social Selling Con, bringing together experts to explore how B2B marketing and sales teams can work together to drive business growth through social media.

Across those five conferences, 49 speakers shared their experience with more than 10,100 registered attendees from over 50 countries, and the sessions generated more than 12,900 views.

This year, the conference returns with a broader focus and a new name: TRUST.

TRUST will explore how B2B companies can earn credibility, build meaningful relationships, and become trusted voices in their markets. The name reflects five elements that shape trust in modern B2B:

Thought leadership
Relationships
Unique perspective
Strategy
Technology

As AI makes it easier to create and distribute content, visibility alone is no longer enough. B2B companies need real relationships, a clear point of view, strong market authority, and a strategy that connects human expertise with technology.

The conference will explore three ways to build trust: through relationships, through your own authority, and through trusted brands, analysts, partners, and industry experts.

Program

10:00–10:30 AM CT
Olga Bondareva, Founder of ModumUp and organizer of the B2B Marketing Leaders community
The TRUST framework: how B2B brands build credibility in the age of AI

Part 1. Build relationships

10:30–10:45 AM CT
Dmitry Suvorov, Senior Marketing Manager at Harbinger
From outreach to revenue: 215 B2B leads and 2 deals via Social Selling

10:45–11:00 AM CT
Irina Chernova, Demand Marketing Manager EMEA & LATAM at NetApp
NetApp’s approach to Social Selling and ABM

Part 2. Build your own authority

11:00–11:15 AM CT
Speaker to be announced
How category design helps companies define and lead new markets

11:15–11:30 AM CT
Speaker to be announced
Building multichannel thought leadership through company content and personal brands

Part 3. Borrow trust

11:30–11:45 AM CT
Speaker to be announced
Analyst relations as a channel for trust and market influence

11:45 AM–12:00 PM CT
Speaker to be announced
Building credibility through strategic partnerships and industry experts

Our speakers are members of an invite-only Slack community of 220+ senior B2B marketers from enterprise tech companies. Members come from companies like Microsoft, Amazon, Intel, and other leading tech companies. Learn more about the community here: https://modumup.com/b2b-marketing-leaders

You can register for the conference and watch the event here: https://www.linkedin.com/feed/update/urn:li:activity:7485697383134093312

Join us on September 23 at 10:00 AM CT, and feel free to invite your colleagues, friends, and peers!