ModumUp spent two years on Social Selling for a corporate workplace SaaS platform. The result: 200 B2B leads and 4 major enterprise deals from two executive LinkedIn profiles.

Is that a lot or a little for two years? For B2B enterprise with long sales cycles and complex buying committees, it’s a strong outcome.

The product covers corporate email, messenger, video conferencing, cloud storage, and task management. ModumUp managed two executive profiles and focused on CEOs, CIOs, CDOs, and CISOs at large enterprises in banking, retail, manufacturing, logistics, and the public sector.

Audience growth

Over two years, the profiles connected with 4,364 target contacts. Followers grew from 706 to 5,070, and the profiles began appearing in feeds as recognized industry voices.

Content

Case studies with enterprise clients, personal posts, and management topics received the strongest response. A product case study reached over 41,000 views with a 774% view rate, while a personal post about reading habits got 9,000+ views and 80 comments.

LinkedIn Newsletters were launched on both profiles, growing combined subscribers to 1,450. Subscribers get notifications via LinkedIn, push, and email, so the audience sees new issues without the team having to fight the algorithm on every post.

Lead generation

Outreach combined direct-to-the-point messages with softer networking sequences such as useful materials, webinar invites, and conference invitations. 29 of 36 SQLs came from direct messages. Event invitations through DMs brought 610 registrations.

For complex B2B products, LinkedIn works best when inbound and outbound efforts are combined.

Results after two years:
- 4,364 target contacts
- 1,450 Newsletter subscribers
- 610 event registrations
- 164 MQL: shared contacts, requested presentations
- 36 SQL: scheduled calls and meetings
- 4 major enterprise deals closed from leads we passed

The project is ongoing.

Social Selling works — and the numbers show it.