We're excited to have Polina Kazmina, Project Director at ModumUp, joining us as a speaker at B2B Go-to-Market Case Studies.
At ModumUp, Polina leads Social Selling projects across B2B segments - from AI and cloud services to fintech, consulting, and marketing tech. She designs lead generation mechanics, develops Social Selling and personal branding strategies, and works directly with the teams executing them. Her work sits at the intersection of strategy and practice: building what works, then proving it with numbers.
Over 3.5 years at ModumUp, Polina has grown from content creator to International Project Director, taking full ownership of client projects - from strategy development to negotiations with senior leaders at major companies.
At B2B Go-to-Market Case Studies, Polina will present alongside Dmitry Suvorov from Harbinger the real case behind 215 B2B leads and 2 deals generated through Social Selling - covering how the strategy was built, how outreach was executed, and what actually drove results.
Join us on April 8 - register here: https://www.linkedin.com/events/7431752902664290304/
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