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ModumUp - Social Selling for B2B (ENG) ModumUp - Social Selling for B2B (ENG) @modumup · 74 subscribers
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We're excited to have Dmitry Suvorov, Senior Marketing Manager at Harbinger, joining us as a speaker at B2B Go-to-Market Case Studies.
 
Dmitry joined Harbinger in April 2024 as their first marketing hire, building the entire marketing function from zero. In 18 months, he generated $25.1M in qualified pipeline from $343K in spend (73x ROI). His approach: AI-powered Clay workflows for intent signal tracking and automated outreach, a full brand transformation, and a multi-channel GTM strategy that grew leads 382% and SQLs 259% quarter-over-quarter.
 
Before Harbinger, Dmitry built marketing at PwC, Wheely, and Cobalt AI - gaining deep experience in bringing technically complex B2B products to market with clear positioning and measurable pipeline.
 
At B2B Go-to-Market Case Studies, Dmitry will present alongside Polina Kazmina from ModumUp the real case behind 215 B2B leads and 2 deals - showing how the Harbinger and ModumUp teams worked together to turn Social Selling into a predictable revenue channel.
 
Join us on April 8 to hear Dmitry and other practitioners share what actually works in B2B GTM.
 
Register here: https://www.linkedin.com/events/7431752902664290304/
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