We're excited to welcome Jennifer Mendez, Director of Product Marketing & GTM, Integrated & Platforms at Global Payments Inc., as a speaker at B2B Go-to-Market Case Studies.

At Global Payments, Jennifer leads GTM strategy for integrated and platform solutions - working across product, marketing, and sales to bring products to market and drive adoption at scale. She's known for running high-stakes, multi-stakeholder launches where timing, cross-functional alignment, and a clear narrative are everything.

Her career spans product marketing leadership across fintech and SaaS: three years as Director of Product Marketing & GTM at Worldpay, where she won the Circle of Excellence - the company's Presidents Club recognition, plus founding PMM roles at Flywire and earlier positions at Maxio and Fortra. Along the way, she built sales enablement programs, ABM campaigns, and competitive intelligence functions that directly influenced pipeline and product roadmap.

At B2B Go-to-Market Case Studies, Jennifer will share how she executed a 5-week product launch - aligning teams across product, marketing, and sales while maintaining quality and keeping everyone on the same page.

Join us on April 8 - register here: https://www.linkedin.com/events/7431752902664290304/