How LinkedIn outreach has changed as of early 2026

At ModumUp, we’ve seen a shift in LinkedIn outreach. While we still focus on content, networking, and live streams, private messages remain the fastest way to drive results. Here’s what we’ve learned:

1) First messages are less important now

We used to optimize the first message for a high response rate (30%+), but now a 10% response rate on the first message is standard. The key to success is a sequence of 3-4 short follow-ups, increasing the response rate to 40-60%.

2) Follow-ups are now push, not nurturing

Follow-ups used to be longer with case studies and details. Now, effective follow-ups are short, with a clear question. A typical sequence:

- First message – value proposition
- Second – short question
- Third – brief push
- Fourth – offer to switch to another channel

Suggesting another communication channel works

Offering an alternative channel helps secure contacts: "I can share the materials via email or WhatsApp—what works best for you?" In one project, this approach gave us 300+ emails and 150+ phone numbers from decision-makers. Not warm leads yet, but valuable for the future.

3) Re-engaging with "rejections" works

We tested going back to those who said "not interested" or "not relevant" 2-3 months later, with an updated proposal. This led to 23 new leads from past rejections. A "no" often means "not now."

4) ABM: Focus on business challenges

In ABM, we compared messages praising a company with those focused on specific business challenges. The messages that addressed concrete tasks (e.g., “We see you’re developing Copilot—here’s how we can help”) performed better.

5) Networking messages drive leads

Networking-style messages, once less effective, now generate great results. In a current project, they’ve brought 20 enterprise-level leads. The key is a strong personal background that sparks interest. If you have someone experienced on your team, use that advantage.

Wishing everyone success in Social Selling!