In this episode of B2B Marketing Leaders, Olga Bondareva, founder of ModumUp Agency, talks about AI in B2B marketing with experts from enterprise companies:

• Sabari Sawant, Product Marketing Manager Kubernetes at Amazon Web Services (AWS)
• Parth Raichur, Performance Marketing Manager at Amazon
• Alexey Leybov, Director of Demand Generation at Cast AI
• Madison Fujii, Digital Marketing Specialist II at ModMed

Key themes discussed:

🔸 A realistic approach to AI adoption, with focus on privacy, compliance, hallucination risks, and clear boundaries for human judgment
🔸 The role of secure internal AI tools in protecting sensitive data
🔸 The time impact of AI, including automation of drafts, research, data analysis, and repetitive marketing tasks
🔸 When AI should not be used, such as pricing, customer case studies, and compliance-critical content
🔸 Why authenticity becomes a competitive advantage in a market saturated with AI-generated content
🔸 The shift from traditional SEO to Answer Engine Optimization as buyers increasingly turn to tools like ChatGPT
🔸 Training teams to use AI effectively while maintaining clear governance and quality standards

A grounded conversation on how B2B teams can adopt AI responsibly, balancing efficiency gains with trust, governance, and the need for human insight in an increasingly AI-driven market.

Watch on YouTube: https://youtu.be/QC9WX71_qNI
Listen on Spotify: https://open.spotify.com/episode/54AleioH903bOXS20N7Hqj?si=0f8a03cbb59149a2
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-in-b2b-marketing-insights-from-experts-at-aws-amazon/id1852582740?i=1000749228248