Recently, a client shared the results from their CRM. They closed two deals worth almost $1M from leads generated through our Social Selling work. And that’s just within the first six months of working together in the highly competitive US market.

The ROI is around 300–400%, potentially higher. We don’t have complete insight into their margins, so it's hard to calculate the exact figure.

So, what contributed to these results?

At ModumUp, we integrate Social Selling into the sales strategy from the start. Here’s what made it work:

- Networking-style messages that open real, meaningful conversations
- Connecting online interactions with in-person events such as conferences and roadshows
- Sharing industry thought leadership content to establish authority
- Regular communication with the sales team to adjust the approach and stay aligned
- Close collaboration with the marketing team on priorities and messaging

This approach combines tried-and-tested techniques with ongoing experimentation and a high level of communication with the client’s teams.

Six months. Two deals. Nearly $1M in revenue.

This is the impact of disciplined, strategic Social Selling in the US market.