In the new episode of B2B Marketing Leaders, Olga Bondareva, founder of ModumUp Agency, talks about data-driven B2B marketing with experts from international companies:

Kristi Berg McCutchen, Vice President, Marketing - Enterprise, Public Sector & Partner at T-Mobile
Dina Habib O'Mara, Global Partner Marketing Director at Intel Corporation
Christiaan Davel, Global Marketing Manager at Hilti Group

Key themes discussed:

🔸 The importance of data in shaping B2B marketing strategies and driving business growth
🔸 How data improves lead quality, speeds up sales, and enhances customer retention
🔸 The role of AI and machine learning in automating data analysis and personalizing marketing at scale
🔸 Challenges and opportunities in aligning data across sales, marketing, and product teams
🔸 The need for accurate attribution models to track customer interactions throughout the journey
🔸 The shift from traditional lead generation to considering buying networks and multiple decision-makers
🔸 How the SaaS model pushes marketers to deliver ongoing value, reduce churn, and support long-term success

A big thanks to Dina, Kristi, and Christiaan for sharing their valuable insights on how to leverage data, AI, and cross-department collaboration to enhance marketing strategies, improve sales processes, and create long-term value for customers.

Watch on YouTube: https://www.youtube.com/watch?v=RT_B-PiNlRM
Listen on Spotify: https://open.spotify.com/episode/3iP3NPYdPuAzE4LlurxaOz
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/data-driven-b2b-marketing-insights-from-experts-at/id1852582740?i=1000740684992