In the new episode of B2B Marketing Leaders, Olga Bondareva, founder of ModumUp, talks about content marketing in B2B with experts from international companies:

Rachel Roundy, Product Marketing Lead, AI at Snowflake
Irina Chernova, EMEA Targeted Demand Manager at NetApp
Ryan Lucas, Senior Marketing & Communications Manager at FLSmidth

Together they discuss:

🔸 The essential role of content marketing in the B2B buyer’s journey and sales enablement
🔸 How to align content marketing with sales teams to drive business growth
🔸 Why localized content across regions and languages performs better
🔸 The importance of consistent, always-on content to build trust and credibility
🔸 How to use AI tools for content creation, optimization, and personalization at scale
🔸 Common challenges like managing too many voices and avoiding content duplication
🔸 Emerging trends such as dynamic content creation and humanizing B2B communication

A big thanks to Rachel, Irina, and Ryan for sharing their valuable insights on how to connect marketing, sales, and technology. They discuss aligning teams, using AI effectively, and keeping a customer-first approach to drive business success. It’s a very practical conversation — definitely worth checking out!

Watch on YouTube: https://youtu.be/HqyYDDV4-fI
Listen on Spotify: https://open.spotify.com/show/6093YOmly6Cnwbi5dxdZ6Z