We’re excited to welcome Svetlana Likhareva, EMEA Director of Microsoft’s Marketing Signals Center of Excellence, to the stage at Social Selling Con 2025: ABM, AI, and B2B Marketing Trends!

Svetlana is one of those leaders who’s seen B2B marketing from every angle. Over the past 20 years, she’s worked across international business - leading big transformations, building teams, and helping companies grow through smarter, customer-first strategies.

Her journey has been just as impressive: today, she heads up Microsoft’s Marketing Signals Center of Excellence for EMEA, where she guides commercial leaders on how to generate demand and turn insights into impact. Before that, she led marketing across Western and Central & Eastern Europe at Microsoft, served as COO at Microsoft Slovakia, managed partner relations at Intel, and even drove software business development for one of the largest CIS integrators.

At Social Selling Con 2025, Svetlana will take the stage with her talk: “From Data to Dollars: The AI-Driven ABM Revolution.”

Join us on October 1st to hear from Svetlana - and many more inspiring voices.

Full agenda and registration: https://lnkd.in/gqHpbKdX

#SocialSellingCon2025