ABM – the future of B2B marketing?

In the latest episode of the Personal Branding for Business podcast, Olga Bondareva, Founder of ModumUp, spoke with Peter Mikeal, VP of Marketing North America at Globant, about how ABM is reshaping B2B strategies.

Here’s what they covered:

- How Globant built an ABM strategy and why it became the core of their demand generation system
- Why personalization in B2B marketing is now necessary
- Why building a personal brand matters both on social media and inside the company
- What AI means for the future of B2B marketing and how teams can prepare

How participating in professional awards can help marketers grow their personal brand

Thanks to Peter for sharing insights from his extensive experience in B2B sales and marketing. This conversation is very practical — definitely worth watching or listening to!

🔸 Watch on YouTube: https://youtu.be/GbkWkI2bsf4
🔸 Listen on Spotify: https://open.spotify.com/episode/5mBqhQtHrPRnMnNlof5No0
🔸 Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/abm-personalization-and-the-power-of-brand/id1817022932