Join us on July 30 at 10:00 AM CT for B2B Marketing Trends FY26, a free online event hosted by ModumUp.

We’ll explore how AI, Account-Based Marketing (ABM), and new go-to-market models are reshaping the way B2B teams attract, engage, and expand their audiences.

Expect insights from leaders in digital marketing, ABM, and strategy, with practical takeaways and real-world examples.

Program:

10:00 – 10:30 AM CT
Olga Bondareva, Founder of ModumUp
What’s Next for B2B Marketing

We’ll dive into how B2B marketing is moving beyond demand generation to encompass the entire customer experience — from the first touch to post-sale engagement. Olga will discuss the key trends driving change today: shifting KPIs, deeper funnel strategies, and the integration of ABM, demand generation, Social Selling, and AI.

10:30 – 11:00 AM CT
Ilya Nemchik, Global Digital Marketing Lead at Siemens
The AI Shift in B2B: What’s Changing and What to Do About It

AI is transforming SEO, content, and automation. Ilya will explain why it’s time to rethink how buyers search, learn, and engage. From Google SGE to LLM-driven discovery, Ilya will break down the impact of these shifts on B2B visibility and pipeline.

11:00 – 11:30 AM CT
Irina Chernova, Demand Marketing Manager EMEA & LATAM at NetApp
Unite. Target. Win: ABM Alignment That Delivers

A fresh perspective on making ABM work today — focusing on tighter targeting, relevant content, and stronger alignment with sales. Irina will share key trends and practical ideas for creating ABM programs that drive real results.

The event will be streamed live on our LinkedIn page: https://www.linkedin.com/events/b2bmarketingtrendsfy267344001682034360321/theater/

Feel free to invite your team and peers — this event is open to anyone working in B2B marketing.