At ModumUp, we consistently run internal Success Conf sessions, where we review the results of our most successful projects. Here’s a breakdown of what we discussed in our latest session:

➡️ Project 1 – Hardware Entertainment Business, B2B, MENA, LATAM

This project has been running for 5 months with three active LinkedIn profiles:

✅ 2,558 replies
✅ 807 interests (shared email, phone, colleague’s contact, or asked follow-up questions)
✅ 228 leads converted to calls or in-person meetings

What worked:

- Wide audience reach through a variety of methods, including InMails
- Targeted segmentation and hypothesis testing – one profile ran 43 parallel campaigns
- Persistent follow-ups – we don’t stop after just 1-2 messages
- Re-engagement of old contacts – we successfully reached out months after the initial contact
- Offering in-person meetings – in some countries, this approach worked better than calls, with 11 meetings booked just five days before an onsite visit

C-level targeting – outreach was focused solely on top executives

➡️ Project 2 – AI Product, B2B, The US, Europe

This project has been running for 6 months with one LinkedIn profile:

✅ 3,610 new connections
✅ 17 interests (shared contact details, requested a presentation, or asked product-related questions)
✅ 18 leads (calls and meetings held)
✅ 2 deals in progress

What worked:

- Building trust with the client – this allowed us to shift from networking to direct lead generation
- Flexibility – we adapted our reporting to match the client’s needs, using a dynamic one-page funnel
- Simplified content approval – we worked with the client to streamline the process, and posts began going live regularly
- Integrated collaboration – close alignment with the client’s sales team ensured we were on the same page with every lead
- Ongoing support – the client valued our constant guidance throughout the process

As a result, the project scaled, and the client added new profiles to expand the reach.

➡️ Project 3 – Cloud Solutions, B2B, Central Asia

This project has been running for over 12 months with one LinkedIn profile:

✅ 2,029 new connections
✅ 78 interests (shared contact details, asked product-related questions)
✅ 72 leads (calls and meetings held)
✅ 6 closed deals

What worked:

- Strong alignment with the client’s sales team and senior management
- Supporting on-site activities – we combined online outreach with in-person events
- Personalized messages with special offers – written in a conversational, human tone
- Humanized content in the profile

As a result, the project is now expanding to new regions and LinkedIn profiles.

Key learning:

The success of Social Selling goes beyond the tools and techniques we use on LinkedIn. It’s about building strong relationships with the client’s team, earning their trust, and maintaining close collaboration with the sales team.