Can employees promote their company in an authentic way?
Absolutely!

In the latest episode of the Personal Branding for Business podcast, Olga Bondareva, Founder of ModumUp - Innovative B2B Marketing Agency spoke with Joe Morris, former Head of Social Media & Employee Advocacy at Capgemini, about what truly makes Employee Advocacy work.

They covered:

- The importance of leadership buy-in
- How to motivate advocates with small wins
- ABM and Employee Advocacy
- LinkedIn’s role in sales enablement
- Using AI without sounding robotic
- How to avoid risks when launching an Employee Advocacy program

This conversation was both practical and down-to-earth. You can watch it here: https://lnkd.in/e_C9_3Mh