At ModumUp, we host an internal event every three months called Success Conf.

At Success Conf, we analyze our projects, share insights on what’s working, and refine our strategies. This time, we focused on how Social Selling can drive high-intent B2B leads on LinkedIn.

Here’s what’s working right now:

1️⃣ Social Selling for an Industrial Drone Company

This company sells drones for security, industrial, and oil & gas applications.

What worked:

- Industry-specific messaging – Potential clients immediately saw how drones could solve their problems. 40% of responses showed interest
- Follow-ups – Reconnecting with prospects who had previously shown interest but dropped off helped bring them back into the conversation
- Combining Social Selling with conferences – Inviting event attendees to visit the company’s booth generated warm leads
- Referencing previous interactions – Increased the connection rate to 43%
Lead volume got so high that we paused outreach to focus on deal conversion

2️⃣ The Long-Term Impact of Social Selling for an Enterprise SaaS Platform

This platform offers email, calendars, and messaging for enterprise clients.

What worked:

- Content strategy – Regular posts, collaboration with the client’s PR team, and personal branding for experts helped increase awareness and attract inbound leads
- Long-term Social Selling efforts – First deals began closing 16 months into the project, immediately covering the investment
- Follow-ups – Played a key role in converting leads into deals

3️⃣ How Onsite Events Boosted Social Selling in the Gaming Industry

A gaming platform seeking to attract partners for game distribution.

What worked:

- Connecting with conference attendees – Increased connection rate to 57%
- Using networking apps – Helped set up meetings in advance and connect with key contacts in person
- Post-event content – Posts with photos and videos from the event received high engagement
- Adding conference names to LinkedIn profiles boosted profile views

4️⃣ How Social Selling Helped a Cybersecurity Company Enter a New Region

A cybersecurity solutions provider expanding into a new market.

What worked:

- Combining Social Selling with onsite events – Booking meeti
- Engaging a local representative – Significantly improved conversion rates
- Follow-ups – Systematic reminders brought prospects back into the conversation, sometimes even six months after the first contact

Key Takeaways from These Successful Case Studies:

✅ Personalization matters
✅ Follow-ups – Regular touchpoints increase conversions
✅ Offline + online = a winning combination for B2B growth
✅ Long sales cycles are normal – 6–12 months is standard, sometimes longer