What to post on your LinkedIn profile?

In a recent post, Olga Bondareva, the founder of ModumUp agency, shared insights on how we assist clients in managing their personal LinkedIn profiles. When developing a strategy, we evaluate which roles individuals should emphasize in their profiles, tailoring these recommendations based on each person’s unique circumstances and business objectives.

Here are the most common roles:

1️⃣ Entrepreneur/CEO/Top Manager/Department Head - This depends on the person's position in the company. We might break this role into different areas, like working with employees, clients, or business growth.

2️⃣ Expert or Visionary - For instance, in cloud technology, fintech, e-commerce, or other fields. Sometimes we split this role into business expert and technical expert to cover the topic from different angles (though LinkedIn audiences often respond better to the business side). We share experiences, case studies, trends, educational content, and more.

3️⃣ Personal Roles - This could be one general personal role or several specific ones, like a family person, extreme sports enthusiast, traveler, etc. LinkedIn is a professional network, so you can also post content that mixes personal and professional aspects, like work-life balance, business trips, or self-development and its impact on work/business.

Once we’ve identified these roles, we prioritize them. The more important a role is for achieving business goals, the more content will be dedicated to it. We measure this in percentages and number of posts.

In addition to roles, a person might have a mission or big idea they’re passionate about, like advocating for neurodiversity, AI and data-driven approach, or being a techno-optimist. This is optional, but having a unique angle helps you stand out in the feed. This could be something provocative, an interesting personal story, a visual style (specific photos, videos, emojis), or a unique way of engaging with your audience.

For content formats, our clients see the best engagement with:
- Storytelling
- Achievement announcements
- Posts about the team
- Case studies
- Trend research and reviews
- Posts from business events with photos

Overall, the key is to start, maintain regular content, and gradually tweak it based on what resonates best with your audience.

Happy posting and generating leads! 😊