Most people read industry reports wrong. They confirm what they already knew.

I pulled 3 non-obvious things from GP Bullhound's Consumer Subscription Software report:

1/ 0.04% of ChatGPT users pay $200/mo for Pro. They generate 5.8% of revenue ($58M/mo). 97.41% pay nothing. Enterprise product in a consumer mask?

2/ Micro-dramas: $7B+ category. Bigger than local box office. Full season shot in <2 weeks for <$250K. ReelShort: $700M in-app purchases in Q1 2025. Holywater (Kyiv, 2020): $90M ARR.

3/ Bundling cuts streaming churn by 50%. Cable TV is back, now with gaming, betting, and cloud storage.

https://www.gpbullhound.com/articles/gp-bullhound-consumer-subscription-software-css-report-2025/