In 1994, the internet needed a phone book. By 2004, it didn't. Yahoo never recovered.
Peak: $125B. Sold for $4.48B. Not bad execution = the original problem evaporated.
Manual web catalog made sense when nobody knew what was online. Then Google showed up and made curation pointless. 17 years of panic: rejected Google at $3B, lost Facebook at $1B, turned down Microsoft at $44.6B. Bought Tumblr for $1.1B, sold for under $3M.
The pitch deck lesson: investors ask not just "how big is your problem" but "what's its trajectory?" A small problem that compounds beats a massive one that's peaking.
If you can't argue why your problem gets worse over time, you might be building a catalog in a world about to invent search.
https://em360tech.com/tech-articles/why-did-yahoo-fail-rise-and-fall-dot-com-tech-giant
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