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Indian premium grocery retail is having a moment. A fresh crop of startups have come up, including FirstClub, Foodstories, Food Square and FreshTerra, trying to carve out a space for themselves in India’s over 650 billion dollar grocery market. But India has tried premium grocery before. And it never really scaled.

So why have these new startups set up shop, quite literally? What has changed this time?

WATCH: https://www.youtube.com/watch?v=OLQZ87h7-nM
YouTube How Companies Are Scrambling For A Spot In India's $650 Billion Grocery Market Indian premium grocery retail is having a moment. A fresh crop of startups have come up, including FirstClub, Foodstories, Food Square and FreshTerra, trying to carve out a space for themselves in India’s over 650 billion dollar grocery market. But India…
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