📰 As Bloomberg's Mark Gurman reports, Apple isn't afraid to raise prices on its devices because of the new duties, but it is looking for ways not to.
The options being considered are:
1️⃣ Negotiating with component suppliers to lower prices. (the second photo shows a breakdown of iPhone 16 Pro component costs by country of supply)
2️⃣ Covering part of the costs with their own profits.
3️⃣ Temporary price adjustment and supply chain diversification (but not moving production to the US).
🇨🇳 The main problem is dependence on Chinese supplies, which are subject to retaliatory duties. Apple has been preparing for the introduction of duties in advance, having created a stock of devices in the U.S., which will allow it to postpone price increases until September (before the release of new iPhones).
🇺🇸 The company could also approach the US administration for incentives, as they did previously during Trump's first term.
@iPhone
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