📰 Apple wants to create its own movie theater distribution agency
🏎 Amid the high-profile launch of Apple Original Films' “F1,” the company is considering creating its own distribution arm, the WSJ reports.
🧮 Right now, Apple doesn't distribute movies directly. That's delegated to its big movie partner Warner Bros. Pictures, who manage the global release of movies, including “F1.” However, their share of revenue increases in proportion to total ticket sales and Apple wants to earn more. To do so and are looking at ways to operate without any restrictions on their own.
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