🧐 Apple was interested in buying AI search startup Perplexity

📰 Bloomberg reports that Apple executives were considering acquiring startup Perplexity to catch up on lost AI momentum. The new search could become the main replacement for Google amid a possible partnership breakup with Google.

📱 According to the source, a potential merger with Perplexity could be Apple's strategic response to a possible breakup of its search agreement with Google - the same contract that has Google as the default on iPhones. In April 2025, the U.S. Justice Department demanded that such arrangements be canceled, deeming them in violation of antitrust laws.

😶 Perplexity responded to the publications by saying it knew nothing about the negotiations with Apple. There was no comment from Apple itself either.

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